Wildlife Conservation, Nonprofit
The Raptor Trust
The Raptor Trust is a wildlife rehabilitation and education center in New Jersey dedicated to caring for injured and orphaned wild birds. Through rehabilitation, public education, and conservation outreach, the organization helps protect wildlife while connecting the community with its mission. Its website needed to bring these efforts together in an accessible online resource for visitors, supporters, and people seeking guidance on bird rescue and care.
The project focused on migrating the existing website to Squarespace while improving its content structure, navigation, and overall presentation. The redesigned site provides a clearer way to explore the organization's work, access educational resources, and find opportunities to support its mission.
Project Objectives
Communicate the organization's mission: Create a clear, engaging website experience that highlights The Raptor Trust's wildlife rehabilitation work, educational programs, and conservation efforts.
Improve access to educational resources: Organize bird species information, wildlife rescue guidance, and visitor information so users can find relevant resources more easily.
Support donations and community engagement: Make ways to support the organization easier to discover, with clear pathways to donation information and other opportunities to get involved.
Migrate to a flexible platform: Transition the existing website to Squarespace while preserving valuable content and maintaining continuity for visitors arriving through search.
Design & Development
Website Migration to Squarespace: Migrated the existing website to Squarespace, creating a more manageable foundation for the organization's ongoing content and website needs.
Content Structure & Navigation: Organized the site's educational resources, rehabilitation information, and visitor content to help different audiences find what they need more intuitively.
Educational Resource Pages: Structured information about bird species, rescue guidance, and wildlife care to support the organization's educational mission and provide useful resources for the public.
Donation & Engagement Pathways: Brought donation information and calls to action into the website experience to help visitors discover ways to support The Raptor Trust's work.
Responsive Website Design: Developed page layouts to support browsing across desktop and mobile devices, keeping essential information accessible to visitors on different screen sizes.
The Finished Website
The redesigned website brings The Raptor Trust's conservation mission, educational resources, and community engagement into a more cohesive online experience. The Squarespace migration provides a flexible platform for managing the organization's content, while clearer navigation and more accessible information help visitors learn about its work, find wildlife resources, and discover ways to contribute.