ARTISTS & CREATIVES | EXPERIENTIAL DESIGN
Kasey Jones Ink
Kasey Jones Ink. is a creative studio based in Los Angeles specializing in experiential design, live art activations, murals, custom gifting, and creative experiences for brands and events. With a diverse range of services and a bold, personality-driven approach, the studio needed a website that brought its offerings together under a cohesive brand while communicating the value of its work to high-end clients.
The redesign focused on creating a more polished and visually consistent online presence without losing the color, energy, and playfulness that make Kasey Jones Ink. distinctive. Through refined messaging, intentional content structure, and a more cohesive visual direction, the website presents the breadth of the studio's creative services while making it easier for prospective clients to understand what Kasey offers and envision working together.
Project Objectives
Create a cohesive brand experience: Establish a consistent visual direction across the website that reflects the studio's bold personality, creative energy, and attention to detail.
Clarify the breadth of services: Organize the studio's diverse offerings, from experiential design and live art to murals and curated gifting, so prospective clients can better understand the range of creative services available.
Refine messaging for high-end clients: Strengthen website copy to communicate the value of the studio's work with greater clarity and polish, helping brands and event professionals recognize how Kasey Jones Ink. can support their goals.
Let the personality shine: Preserve the warmth, playfulness, and distinctive character of Kasey's approach while creating a professional online presence that builds confidence with prospective clients.
Design & Development
Visual Identity & Cohesion: Refined the website's visual presentation to create a more unified brand experience, balancing expressive imagery, bold typography, and playful details with a polished overall aesthetic.
Website Structure & Service Presentation: Reorganized the site's content to bring the studio's creative offerings into focus and make it easier for visitors to explore services and understand how they can work with Kasey Jones Ink.
Portfolio & Brand Storytelling: Integrated project imagery, client testimonials, and brand associations to demonstrate the studio's creative range, highlight its collaborative approach, and build trust with prospective clients.
Custom Squarespace Redesign: Redesigned the website in Squarespace to bring the visual direction, messaging, and content structure together in a cohesive and approachable experience
The Finished Website
The redesigned website gives Kasey Jones Ink. a more cohesive and considered digital presence while preserving the bold personality at the heart of the studio. Clearer service messaging, a more unified visual direction, and thoughtfully presented client testimonials help communicate the breadth of the work and position the studio for stronger connections with brands and clients seeking distinctive creative experiences.