Nonprofit, Event, Conference
California Library Association Conference
The California Library Association (CLA) hosts an annual conference that brings together library professionals from across the state to network, share knowledge, and explore the future of library services. The event supports professional development and showcases the evolving role of libraries in communities statewide.
Objectives & Challenges
Conference-Centric Redesign: CLA needed a modern, flexible site to support its annual conference cycle, with clear pathways for registration, program details, exhibitor information, and sponsorship opportunities.
Flexible Structure for Annual Updates: The website had to accommodate yearly content changes while maintaining a consistent and recognizable user experience.
Improved User Experience: With a wide audience ranging from first-time attendees to returning sponsors, the site needed intuitive navigation and a mobile-friendly layout.
Key Features & Solutions
Custom Site Architecture: Created a flexible and scalable structure that makes it easy to update yearly conference content, including keynote highlights, schedules, and venue info.
Visual Branding Refresh: Aligned the website’s look with CLA’s vibrant conference branding, using color, typography, and layout choices that reflect the energy of the event.
Custom Coding and Widgets: Built in features like a live countdown and scrolling sponsor grid to highlight important content and engage users.
Mobile Optimization: Designed for accessibility and clarity across all devices, especially for attendees browsing on-the-go during the event.