Conference | Event | Convention
California Library Association Conference
The California Library Association (CLA) Conference brings together library professionals from across California to exchange ideas, build connections, and explore the evolving role of libraries in their communities. With an annual event that serves attendees, exhibitors, and sponsors, the conference needed a website that could communicate essential information clearly while adapting to each year's program and activities.
The redesign focused on creating a flexible, engaging website that reflects the conference's vibrant branding and supports the full attendee experience. A more adaptable site structure, clear content pathways, and custom interactive features help bring registration details, programming, and sponsorship information together in one accessible place.
Project Objectives
Simplify the conference experience: Create clear pathways to registration, schedules, venue information, exhibitor details, and sponsorship opportunities so visitors can quickly find what they need.
Build a flexible annual structure: Develop a site organization that accommodates changing conference dates, programming, speakers, and other event details while maintaining a consistent experience year after year.
Reflect the conference's visual identity: Translate CLA's vibrant conference branding into a cohesive digital experience that conveys the energy of the event and its professional community.
Improve access across devices: Ensure attendees, exhibitors, and sponsors can navigate conference information easily on desktop and mobile devices, including while traveling or attending the event.
Design & Development
Custom Conference Site Architecture: Organized conference content into a flexible structure that accommodates annual updates to schedules, keynote information, venue details, and attendee resources.
Visual Branding & Design: Incorporated the conference's colors, typography, and visual identity into a lively, cohesive design that supports the event's professional yet welcoming atmosphere.
Custom Code & Interactive Features: Developed custom website elements, including a live countdown and scrolling sponsor grid, to highlight event milestones and give sponsor recognition a more dynamic presentation.
Content Organization & Navigation: Created intuitive pathways to key conference information, helping attendees, exhibitors, and sponsors navigate the site according to their needs.
Responsive Squarespace Development: Built a mobile-friendly website that keeps important event details accessible and easy to navigate across screen sizes.
The Finished Website
The finished website provides the California Library Association Conference with a flexible digital home for its annual event. A cohesive visual identity, adaptable content structure, and custom interactive features bring conference information together while supporting the needs of attendees, exhibitors, and sponsors throughout the event cycle.