E-commerce | Creative small business
Victoria Larson
Founded in 2010, Victoria Larson creates artful wallpaper and textile designs that bring color, texture, and personality to interior spaces. Rooted in original artwork and a bespoke approach to design, the brand needed an online shopping experience that reflected the craftsmanship of its collections while making it easier for both individual customers and interior design professionals to explore its offerings.
The project centered on upgrading the existing website from Squarespace 7.0 to 7.1, with a particular focus on the online store and designer trade program. The updated experience brings a softer, more cohesive visual presentation to the brand while refining product discovery, store navigation, and access to trade resources.
Project Objectives
Upgrade the Squarespace platform: Transition the existing website from Squarespace 7.0 to 7.1 while preserving the brand's established identity and creating a more flexible foundation for its online presence.
Elevate the shopping experience: Refine the presentation of wallpaper and textile collections to highlight the artwork, craftsmanship, and distinctive character of each design.
Improve product discovery: Enhance store organization, filtering, and search functionality to help customers navigate the collections and find designs suited to their projects.
Support the designer trade program: Improve access to trade information and resources, creating a clearer experience for interior designers and other professional clients.
Design & Development
Squarespace 7.0 to 7.1 Migration: Upgraded the website to Squarespace 7.1, adapting the existing site to the newer platform while maintaining continuity with the Victoria Larson brand.
Visual Design & Art Direction: Refined layouts, imagery, and visual details to create a soft, coastal aesthetic that complements the brand's bespoke wallpaper and textile collections.
E-commerce Structure & Product Discovery: Reorganized the online store and implemented enhanced filtering and search functionality to make browsing the collections more intuitive.
Designer Trade Program: Refined the trade section to make information and resources more accessible to interior design professionals sourcing wallpaper and textiles for their projects.
Custom Code & Website Development: Implemented custom code and tailored styling to support the site's functionality and create a more cohesive shopping experience.
The Finished Website
The upgraded website brings Victoria Larson's artful collections and commerce experience together in a more cohesive online storefront. A soft, coastal visual direction complements the brand's bespoke aesthetic, while improved product discovery and a refined trade experience help serve both individual customers and design professionals.