Artist Website, E-commerce, fine art portfolio
Adam Greener
For Los Angeles–based artist Adam Greener, I designed a portfolio website that showcases his bold, large-scale drawings inspired by the humor, nostalgia, and emotional honesty of adolescence. The site balances clean design with strong visuals, allowing his work to stand out while highlighting his new work, exhibitions, and how to purchase artwork. This project demonstrates how thoughtful web design can elevate an artist’s online presence, attract new audiences, and support professional growth.
Objectives & Challenges
Website Redesign with Visual Storytelling — Adam wanted a portfolio website that reflected his bold, playful aesthetic while providing a professional online presence to match his gallery exhibitions. The goal was to create a site that was visually engaging, easy to navigate, and optimized for art collectors, galleries, and fans.
E-commerce & Shop Organization — One of the main challenges was structuring the online shop to clearly present Adam’s two product offerings—giclée prints and custom embellished prints. To reduce buyer confusion, we designed a streamlined commerce layout with clear product categories, detailed FAQs, and regional fulfillment options.
Responsive Design for All Devices — We implemented a mobile-first responsive layout so visitors could seamlessly explore Adam’s work across desktop, tablet, and mobile. Content was reorganized to feature originals, limited editions, books, commissions, and studio news—ensuring collectors had a clear path to purchase and engage with his work.
Key Features & Solutions
Custom Site Architecture – We designed a streamlined artist portfolio website with a user-friendly layout that highlights Adam’s artwork, online shop, and exhibitions while reflecting his playful aesthetic.
Tailored Coding Enhancements – Through custom CSS, we designed a unique “Top Secret” navigation area to house secondary content without overwhelming the main menu. We also refined the commerce layout to improve usability, making it easy for visitors to distinguish between giclée prints and custom embellished editions.
Branded Visual Elements – To extend Adam’s artistic voice into the digital space, we incorporated his doodles, hand-drawn graphics, and typography, creating a cohesive online universe that feels true to his creative identity.
